We created the digital premiere for El Cid in Spain, one of Prime Video’s biggest launches that season.

But this wasn’t a typical premiere.

Under the title “El Cid in the (Social) Middle Ages”, we designed a fresh and dynamic format inspired by a Late Night show.

The full cast took part in a live broadcast streamed across multiple platforms.

The show’s content revolved around reimagining El Cid in today’s world — bringing the legend into a modern context through humor, challenges, interviews and real-time dialogue between the guests.

It became a successful format thanks to its original concept and fast pace, moving across multiple sets and live connections throughout an 80-minute show.

Original idea, format development and script direction by us.