What makes us laugh? How do we connect with others through laughter? And is it really okay to laugh at everything?

Laughter is good, of course — but it can be approached from many angles.

<LOL, If You Laugh You Lose> shows us that there are countless ways to laugh… and just as many ways to fight it.

Let’s say there are two types of reactions to something funny: laughing on the outside, or laughing on the inside. The first one might come easy. The second one? Surprisingly hard.

To prove it, we invited members of the press to take part in a series of challenges created especially for this premiere. Alongside the talents, they became the protagonists of a live-format experience.

The result: plenty of laughs, a lot of beautifully controlled chaos, and an event people couldn’t stop talking about.

The world can be a wonderful place —

It’s up to you how you laugh at it.